Implementing accessibility skills: Descriptive links

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Learn how to use descriptive hyperlink text.

What this means

This means ensuring that users know exactly where a link will take them; for example, using the meaningful hyperlink Missouri Online Events instead of https://teaching.missouri.edu/events or “Click here to view the Missouri Online Events calendar.”

Why this matters

When you paste a URL into a document or page, it is usually rendered automatically as a clickable link. Although this is convenient, it poses two difficulties for anyone with a screen reader. First, many URLs are long and full of strings of letters and numbers that are meaningful for a database but not for human comprehension.

Also, because users with screen readers often use the tab key to get through a page or document, links need to make sense out of context, which makes link text with vague words such as “click here,” “here” or “more” confusing.

About URLs in citations

One concern that many academics have about descriptive link text is that all major style guides require the use of URLs in citations. However, a few of these guides recognize a distinction between content intended for online delivery and content intended to be read in hard copy.

If the document is likely to be read only online, the APA Style Blog states that descriptive text is acceptable: “Users who develop online-only resources should adapt APA Style to fit their needs.”

The MLA Style Center states, "When deciding whether and how to include a URL in a works-cited-list entry, you should balance the goals of testifying and retracing. A good litmus test might be this: if your works-cited-list entry adequately achieves the primary goal of vouching for your work, then ask yourself whether providing a URL will help readers wishing to retrace your footsteps." Given this statement, it would be acceptable to use descriptive link text in Canvas, as the reader can easily click the link to retrieve the source.

For documents likely to be printed, APA permits a shortened URL (e.g., using a service such as Bit.ly or TinyURL) or the digital object identifier (DOI), though the Chicago Manual of Style recommends against this. The MLA Style Center and CMoS Shop Talk give guidance on truncating a URL for brevity while still giving the reader enough information to locate the source.

Disable the hyperlink for any URL (even truncated) or DOI you include.

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