Using descriptive hyperlink text

Descriptive hyperlink text allows users, especially those using screen readers, to understand the link's purpose and destination without needing to click on it, improving navigation and comprehension

Adding hyperlinks

More information about adding hyperlinks is available below.

General tips

  • Avoid link text like “Click Here,” "Here," “More,” "Link," or “Read More.” The link text alone should convey the function and purpose of the link, and should be as concise as possible while still conveying where the link will lead.
  • Do not use URLs as link text. Screen readers will read out the full URL, which can be confusing. If you must include a URL in an online document, disable the hyperlink and preface the URL with descriptive text: "Find out more at the Centers for Disease Control and Prevention website, cdc.gov."
  • If an image functions as a link, the image must have alt text that conveys the location and purpose of the link. The alt text should not describe the image; in these cases, treat image links as links, not as images.
  • Include a non-color indicator, such as an underline, to indicate a link is present. Additionally, underlines should be avoided for non-link text. 
  • You can use keyboard shortcuts to add descriptive links. First, type the descriptive link text and highlight it. Second, select Ctrl+K (PC) or Cmd+K (Mac), which will bring up a dialog box into which you can paste your URL.
  • A quick response (QR) code can be an accessible way to provide links but add alternate text to the image of the code.
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